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  • Writer's pictureManikandan Mathivanan

What Can Motion Graphics Do for Your Business Strategy

Incorporating motion graphics into your corporate business strategy will give you an advantage in a crowded marketplace. Motion graphics can help you stand out from the crowd and make your business more memorable.

A well-done motion graphic can be a great tool for marketing your company or products. However, not all businesses know how to use this technology effectively.

If you're a business owner, you must know how to incorporate motion graphics into your marketing strategy. Read on to learn how you can use motion graphics to market your business.

What is Motion Graphics?

If you're looking for something a little different than the standard commercial for your product or service, motion graphic design could be a perfect choice. Today there is a new trend in commercial production called motion graphics.

This trend meets a need that keeps many businesses re-shooting commercials to stay ahead of the competition. If you want to set yourself apart from your competition, having a video designed using motion graphic design may be the best way to make it happen.

So what exactly is this new style of video production? There are three common styles of motion graphics design that you can choose from. These are:

  • Promotional Motion Graphics: This video uses motion graphics to create a promotional piece for your business. It may be used as an advertisement or to introduce a new product or service. The key to this video style is that it should be simple and should be able to explain what your company does in a short, concise manner. This type of commercial production can be used for television commercials, web videos, and even social media posts!

  • Emotional Motion Graphics: This video uses motion graphics to evoke an emotional response from the viewer. It could be something as simple as a logo reveal or something more complex, like an animated character explaining how your company helps people in need.

  • Explainer Motion Graphics: This video uses motion graphics to explain your company's value proposition. The goal here is not necessarily to evoke emotion but to educate your audience about what makes you different from the competition.

Why Do You need to Include Motion Graphics in Your Business Strategy?

Motion graphics are a great way to communicate your company's message to your audience more engagingly. Motion graphics can help explain complex topics, show off new products and services, and promote your brand.

Motion graphics are used in many industries but are especially helpful for marketing purposes. Businesses need to use visual storytelling techniques when creating their content because it's an effective way to convey their message to consumers.

This strategy can be used for a variety of purposes, such as:

  • Promoting a new product or service

  • Explaining how something works

  • Promoting a brand identity

  • Building an emotional connection with viewers

  • Helping people understand new concepts more easily

  • Increasing conversions and sales

  • Creating amazing presentations that leave lasting impressions on the audience


If your business or organization is looking for a way to simplify your message and add some pizzazz to the way you convey your branding, consider motion graphics. These days, they are available in so many different forms that you are sure to find a solution that works within your budget. Regardless of how you approach motion graphics, these tools will help you shape a distinctive brand message and deliver it in ways nothing else can.

If you're looking for a production agency, we can help. PressPlay Collective specializes in producing high-quality motion graphics for all kinds of businesses. We also offer other video production services like TV commercials, Corporate films, Product shoots and more!

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