top of page
  • Writer's pictureManikandan Mathivanan

The Basics of Video Production and How It Affects Marketing

Updated: Feb 7, 2023

Businesses must use every medium to reach their target audience and maximize profits, especially now that competition is fiercer than ever because of digital marketing. Different digital marketing strategies yield different results, so businesses should use various techniques to engage their target audience. One way of doing this is through videos.

Video is an excellent platform because it engages people more than any other medium. It takes a few seconds to capture people’s attention and draw them in, and provide information that will be of value to them. However, this raises concerns about video production, which is time-consuming and costly. This is also often overlooked because many business owners think video will be compelling regardless of the production cost, which is not true. For this reason, we will discuss how video production impacts businesses and how it can be used to maximize profits.

The Video Production Process

Video production is a complex process that involves multiple stages. It starts with an idea and ends with a finished video. Each step of the process requires time and resources, and each stage should be done to produce a high-quality video that will engage the target audience.

The first stage is pre-production, which involves researching the target audience, planning the video concept and script, and creating a storyboard. This stage lays down the foundation for the video and allows the video production team to brainstorm something that meets the target audience's expectations.

The second stage is production, which involves filming the video and capturing all the necessary elements. This stage requires a good camera, lighting, sound, and other equipment. It also requires the video production team to have the technical skills to capture and edit the footage into a finished product.

The third and final stage is post-production, which involves adding sound, music, and other elements to the video. At this point, the video production team must ensure the video is polished and ready for release. This stage also involves encoding the video into different formats, uploading it to different platforms, and optimizing it for search engine visibility.

Emerging Trends in Video Production

Video production has seen many changes in recent years thanks to technological innovations. Here are some of the emerging trends in video production:

Social Media

The use of social media platforms such as YouTube, Instagram, Facebook, LinkedIn and many more has allowed video producers to reach a much wider audience. This has enabled them to create more targeted and engaging content for the viewer.

Most social media videos are short, often less than a few minutes in length. This has led to a “micro-content” trend, where producers create multiple short videos to reach a larger audience.

VR and 360-degree Videos

Virtual Reality (VR) and 360-degree videos are becoming increasingly popular in the video production industry. These videos allow viewers to experience a more immersive experience and explore a scene from different angles. Many industries use them, particularly travel, tourism, and entertainment. These videos can showcase a particular location or product, providing a unique and interactive experience.

Drone Videos

Drone videos are becoming popular, particularly in the real estate, travel, and tourism industries. They give a unique perspective and a bird’s eye view of a location or product, and they can also give stunning aerial shots of landscapes, buildings, and other features.

Live Streaming

Live streaming has become a popular way to broadcast events and performances in real-time. Organizations, businesses, and individuals use it to reach a broad audience quickly and easily. Live streaming allows viewers to experience events as they are happening, giving them a more immersive experience.

Motion Graphics

Motion graphics are used to create visual effects, animations, and videos. They are used to bring a level of sophistication to a project that still images cannot. Motion graphics are used in various industries, from advertising to film and television, and are typically used to create explainer videos, tutorial videos, and other educational content.

The Future of Video Production

The future of video production is bright. With the continued rise of streaming services, social media platforms, and the ever-growing demand for video content, video production will continue to grow and evolve. We can expect to see more immersive, interactive, and engaging videos. New technologies, such as virtual and augmented reality, will also push the boundaries of what is possible with video production.

Furthermore, videos are bound to become more personalized and tailored to the viewer. AI-driven algorithms will be used to create more customized videos to a user’s preferences. This will allow for more targeted messaging and a better overall viewer experience. Finally, we can expect more video content in the enterprise space as businesses leverage video to improve communication and collaboration.


Video production is a growing and ever-evolving industry, and more and more businesses are looking to get a piece of the action. While the future of video production looks bright, companies need to keep up with the latest technologies and trends to stay competitive. This way, their videos will remain engaging, interactive, and immersive for viewers.

If you are looking for a video production company, PressPlay Collective is for you! Video is a versatile medium for businesses, so we provide solutions to help represent yours visually. Mail us today at and allow us to build your strategy!

38 views0 comments


bottom of page