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Cothas Coffee

Cothas Coffee

Cothas Coffee

Domain

FMCG

Year

2024

Services

Prin Campaign

Product Photoshoot

Content Creation

Lifestyle Shoot

Credits

Manikandan M

Arun A

Prem Sankar

Reframing Cothas’ vending machines as moments of calm in chaos.

Reframing Cothas’ vending machines as moments of calm in chaos.

Reframing Cothas’ vending machines as moments of calm in chaos.

For 75 years, Cothas Coffee has been a part of people’s daily rituals, yet its vending machines often go unnoticed. To change that, we took them outdoors, creating a campaign that highlighted the quiet, personal moment a cup of coffee offers. Through a thoughtfully styled photoshoot, we framed the vending machine as more than just a dispenser—a pause, a breather, a way to cut through the noise.

cothas-coffee-decoction-machine-product
cothas-coffee-decoction-machine-product
cothas-coffee-decoction-machine-product

Product Shoot

cothas-coffee-cut-the-noise-guy-in-snowy-mountains
cothas-coffee-cut-the-noise-guy-in-snowy-mountains
cothas-coffee-cut-the-noise-guy-in-snowy-mountains

Campaign Shoot

cothas-coffee-home-pod-machine
cothas-coffee-home-pod-machine
cothas-coffee-home-pod-machine

Product Mockup and Reveal

cothas-coffee-instant-coffee-product
cothas-coffee-instant-coffee-product
cothas-coffee-instant-coffee-product

Product Shoot

The Cut the Noise campaign brought new focus to Cothas Coffee’s vending machines, turning them into symbols of calm. By placing them in open landscapes, the visuals captured coffee as more than just a drink—it became a moment of quiet, a break from the everyday rush.

cothas-coffee-cold-coffee-bottle
cothas-coffee-cold-coffee-bottle
cothas-coffee-cold-coffee-bottle